About Johannes Faupel – The Mind Behind Overlooked Revenue

I work with leaders who know their business is leaving serious money on the table, but won’t accept another round of generic consulting. My background is in uncovering the overlooked, not in chasing the obvious. Years of executive coaching, forensic marketing, and direct revenue turnarounds for enterprises and scaling founders have shaped a method that’s as direct as it is rare.

My clients include decision-makers responsible for eight- and nine-figure P&L, who value clarity, action, and results—fast. They seek a partner who can spot the critical, invisible profit levers without wasting time or delivering theories. Every engagement is built around a single question: What are we missing, and what happens if we fix it now?

What sets my work apart is a blend of analytical precision and operator’s instinct. I map overlooked profit, pricing, messaging, and conversion friction in days—not months. No drama, no vanity metrics—just revenue, visibility, and levers you control.

I only take on a handful of clients per year, each one direct and personal. If you’re ready to see where your business is under-earning, let’s talk.

Learn more about What You Get, see Definition: Overlooked Revenue, or review how to contact me to start the conversation.