The money your business already earned — and never collected.
Most businesses don't lose revenue at the top of the funnel. They lose it in the gaps – unclear USP, mispriced offers, weak packaging, the follow-up that never happens. Standard analytics don't see these gaps. I do.
What you receive. A 10-page structured PDF: 10–15 specific revenue leaks in your sales process, each with a conservative euro estimate derived from your own numbers – clustered by leverage, ranked by speed-to-cash. Delivered in 3–5 business days from the Zoom briefing.
- Format
- 1-day audit · 10-page systemic report
- Scope
- USP · pricing · packaging · follow-up · visibility
- Delivery
- 3–5 business days from Zoom briefing
- Investment
- €1,970 net · single fixed fee
- Payment
- Immediate Stripe checkout
- For
- Founders · CEOs · CMOs · consultants
clustered by leverage · ranked by speed-to-cash
The audit names what your dashboard can't. The euro figures come from your numbers, not from benchmarks.
Your top line is fine. Your collected line is the problem.
A founder runs a €4M consultancy. Marketing works. Pipeline looks healthy. But quarter after quarter, results land 18% below plan. Nobody can say why.
The audit takes one day. The leaks are not exotic. Three quotes that never went out. Two follow-ups that died in week six. One offer tier priced for 2019. Each leak, alone, looks small. Together they explain the full €600k gap.
"We were not under-performing. We were under-collecting. Nobody had ever framed it like that before." – Consultancy founder · DACH · post-audit, 2025
Every business has a version of that conversation. The questions in it are the ones standard analytics can't see, because the leaks are systemic, not technical. Reading them is what the audit is for.
Your dashboard shows traffic. Your audit shows what never converted — and why.
Every analytics tool, every CRM, every funnel report maps the visible side of revenue – what came in, what closed, what didn't. That graph is bounded by what your systems are set up to count.
The hidden side is its inverse: the unsent quote, the un-asked upsell, the offer tier nobody picked because the wording confused them, the customer who churned because nobody followed up in week three. Working at this edge is what the audit is for.
What your CRM names.
What it has no field for.
Six steps. One document.
Every audit follows the same structure. The leaks travel – consulting, agencies, SaaS, e-commerce, professional services – the methodology does not. Discipline lives in the consistency.
Zoom briefing & revenue frame
45-minute working session. Your numbers, your funnel, your pricing, your follow-up. No slide deck, no discovery loop.
Systemic leak inventory
10–15 specific leaks identified across USP, pricing, packaging, follow-up, and visibility – with the exact line in your business where each one lives.
Recoverable-value estimate
Each leak gets a euro figure. Conservative. Derived from your own numbers, not from benchmarks.
Clustering by leverage
Grouped by what compounds – which leaks plug each other, which one fixed first unlocks the rest.
Prioritisation by speed-to-cash
Ranked by how fast each fix returns money. Quick wins first. Strategic fixes flagged separately.
One revision round
After delivery, one substantive revision is included – to refine the leak list, sharpen the priorities, or test a different frame.
€1,970net · plus VAT where applicable
A document that can pay for itself with one repriced offer or one revived follow-up.
- Immediate Stripe checkout
- 10-page PDF deliverable
- 10–15 revenue leaks, each with a euro figure
- Clustering by leverage & speed-to-cash
- Zoom briefing & one revision round
- Delivery within 3–5 business days
- Hand-crafted by Johannes Faupel personally
Confidentiality. Client identities and project details are not referenced publicly. The deliverable is yours alone.
If three or more of these are true, you are under-collecting.
This is the shape of the diagnosis – not the diagnosis itself. The audit gets specific against your numbers. The list below is what's almost universally true beforehand.
If you recognise four or more of these, the audit will surface concrete euro figures against each. That's the entire promise.
The audit is the entry, not the conclusion.
If the priorities surfaced warrant deeper work, the methodology continues – through repricing, repackaging, follow-up systems, USP rewrites, and visibility work. Each subsequent stage is scoped separately and only against the leaks that earned the depth.
- α
Repricing & tier-restructure
Concrete price points and tier wording derived from the priority leaks – directly usable by your sales team.
- β
Follow-up cadence design
Day-by-day sequences for the moments where leads went cold – built around your sales team's existing capacity.
- γ
USP & positioning rewrite
One-sentence positioning the team can say without rehearsing, with the longer copy for site and proposals derived from it.
- δ
Packaging & offer architecture
Restructured offer set – what's bundled, what's standalone, what disappears – built for the buyer you actually want.
- ε
Visibility & channel placement
Where the buyer actually decides – and the smallest set of channels that get you in front of them with the lowest cost-per-decision.
- ζ
Executive decision document
The strongest leverage points translated into a board- or partner-ready document. One page. No room for ambiguity.
Before you commission, six things you may be wondering.
Q.01What exactly counts as "overlooked revenue"?+
Money you have already earned the right to collect – through brand, reputation, work delivered, leads generated – but that never reaches your bank account. The leak is rarely at the top of the funnel. It's almost always in the gap between "lead" and "paid invoice."
Three sources dominate: mispriced offers (you're charging 2019 prices for 2026 work), broken follow-up (leads go quiet in week six and nobody re-engages), and unclear positioning (the buyer can't tell why you specifically). Each one alone is small. Together they explain most underperformance.
Q.02How is this different from a marketing audit?+
Marketing audits map what you do. Channel mix, ad spend, conversion rates, content cadence. The output is usually "do more of X."
A revenue audit maps what you don't collect. The output is not "do more." It's "stop bleeding here, here, and here." Two different questions, two different deliverables. They complement each other; one does not replace the other.
Q.03Why €1,970 – and why a fixed fee?+
Because the audit is designed to pay for itself with one fix. The price point sits below the threshold where most companies need a procurement process. Stripe checkout, Zoom, PDF. No SOW, no proposal loop.
If the work goes deeper – repricing, repackaging, follow-up design – that gets scoped separately and only against the leaks that earned the depth.
Q.04What if the audit doesn't surface enough to justify the fee?+
The audit costs €1,970. The leak inventory typically runs to 10–15 items. If the conservative euro estimates against your own numbers don't justify the fee multiple times over, that conversation belongs in writing – not in a marketing promise.
I would rather refund than keep a fee that didn't earn itself. That is the working principle, not a guarantee on the website.
Q.05What happens after payment?+
You'll receive a calendar link to schedule the Zoom briefing – typically within 48 hours. The dimension set for your audit is defined in that session. The work then moves from payment decision to revenue frame without procurement-style delay.
Delivery follows within 3–5 business days from the Zoom briefing. Client identities and project details are not referenced publicly.
Q.06Who is this not for?+
Businesses below ~€500k annual revenue. The leaks exist, but the absolute euro figures rarely justify a paid audit at this fee – you'd be better served by founder-level direct response work.
Also not for businesses looking for validation of an existing plan. The audit is useful precisely because it surfaces what the plan didn't see. If you want confirmation, this is the wrong document.
Pay now. The leaks take it from there.
Immediate Stripe checkout for the fixed-fee audit. After payment, the Zoom briefing defines the leak set. Delivery within 3–5 business days from the briefing.