What is the Definition of Overlooked Revenue?
Overlooked revenue equals the unused and unseen benefits of someone or something can deliver.
What does it mean – “The natural result of unseen benefits?”
If an enterprise is unaware of the results their clients can achieve, both the enterprise and the clients underperform.
The natural result of partial benefit blindness means to remain under the possible levels of revenue.
Example: A consulting business would be able to increase other company’s health states by at least 30 percent. When it claims to be “A Consulting Business”, it shows the degrees of their consultants. Nobody is interested in degrees, if a sales team is about to evaporate.
Next example: A plumber claims having the latest and best machines for his work. Nobody is interested in the plumber’s tool box. So, the plumber should talk about dry floors, warm rooms in winter and always water to shower.
Translating the consulting businesses’ and the plumber’s example to industries of all kind, leads to uncovering overlooked revenue.
When we work together, you will discover the wealth and riches you deliver to others. They will be eager to share these riches with you.